One of the biggest mistakes that you can make when it comes to local SEO is to have thin content on your website. This is true for your main pages and even your blog articles, so you need to make sure that all content is keyword focused. By clicking here you should also make sure to follow on-page SEO best practices. In some cases, you may have overlooked your existing listing and simply did not know it was there. In these cases, you should consider making a new listing.
1. Targeting Broad Keywords
When implementing local SEO strategies, it is imperative that you target the correct keywords. Keywords are the terms people search when looking for products and services, so targeting local keywords that are relevant to your business is critical. However, if you are targeting a broad keyword, you’re not going to get the results you need. By targeting local keywords that are relevant to your business, you can increase your SERPs and boost your business visibility.
One of the biggest mistakes that people make is targeting broad keywords for their websites. Although these keywords have high search volume, it does not mean that they will translate into sales. In fact, targeting more targeted keywords will get you better results and provide a higher ROI. So, before you begin implementing SEO for your website, make sure that your content is optimized for these keywords. And, don’t worry – if you’re still unsure about what keywords are best for your business, Tree Ring Digital offers free SEO reviews for their clients.
2. No GMB Google My Business Listing
In local SEO, proximity to a searcher is one of the most important ranking factors. Mobile searches are a major factor, and local results are now beating out even authoritative national websites. This means that Google My Business listings are vital for getting higher local ‘Finder’ and 3-Pack rankings. Here’s how to ensure your business’s GMB listing is accurate and updated. It’s free and will make a big difference in your local SEO efforts.
First, make sure that you have updated your listing regularly. Google looks for relevant and recent news on the listings. It’s best to update your listing at least once per week. This way, your potential customers can stay informed about your business’s latest updates. Additionally, you can take advantage of the Google My Business Help Community if you are experiencing any GMB problems. The community is accessible through Google Knowledge Base.
3. Poorly Optimized Website
A poorly optimized website will make it harder to rank in local search. A website should be keyword-focused, with content that is relevant to the business’s location. This applies to both main pages and blog posts. A website should also follow best practices for on-page SEO. The next common mistake is duplicating content. It can seem obvious, but if your website has duplicate content, it will make it harder for local searchers to find your website.
Another common mistake is not having a mobile website. Many people use their mobile devices to search for local businesses, such as hardware stores or restaurants. This means that businesses without mobile websites are losing a lot of potential customers. Additionally, businesses that have multiple listings on local citation sites can improve their local search visibility. By optimizing the website for mobile devices, local searchers can find it faster.
4. Poor Mobile Optimization
When creating your website, you should focus on using conversational keywords and questions for mobile users. In addition, you should be aware that 404 errors can occur on mobile devices, which are errors that occur when users type in an incorrect URL or a page doesn’t exist. In such a situation, you should redirect mobile users to the desktop version of your site. Also, you should avoid utilizing interstitials in your content, which can have negative consequences on your mobile SEO efforts.
Another important factor to consider is the experience of mobile users. A poor experience for mobile users will result in a high bounce rate, which will hurt your Google ranking. Avoid using large fonts on your site, and make sure your page loads fast. A mobile-friendly website will be easier to navigate and load faster. Make sure your website is mobile-friendly using the Mobile-Friendly Test tool. You should also use a reputable web host and enable the use of Accelerated Mobile Pages (AMP) for a mobile-friendly website. In addition, you should re-design your pop-ups for mobile users.
5. Poorly Optimized Content
One of the biggest mistakes you can make when it comes to local SEO is not having a proper content strategy. It is important to have unique pages for each location, as these will improve your local search results. It is also important to have a local presence for your brand. Single-location businesses are most likely to benefit from having clear location signals. The next most common local SEO mistake you should know about is duplicate content.
Another mistake you should avoid is not targeting the right keywords. It is vital to target the correct keywords for your business, as these are what people search for. Using broad, generic keywords won’t help you much when it comes to local SEO, so be sure to use location-specific keywords in your content. Those keywords will drive more traffic to your site and increase your ranking in SERPs.